Brand

Boncoura Denim

Founded in 2011 by Hisashi Morishima, Boncoura takes its name from the French “bon courage” and the Japanese “bonkura,” a fond term for someone stubbornly devoted to a passion. Before his first collection, Morishima worked with Japanese mills to develop original fabrics inspired by vintage denim of the 1950s and 1960s. The family-run brand makes its garments in Japan, overseeing its denim from cotton blending through spinning and indigo dyeing, and weaving it on old-style power looms built to its own specifications.

Actual garment measurements for all 25 Boncoura models in the Fit Finder: waist through leg opening, with widths measured flat and the waist doubled.

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Unisex-tagged models show under both Women's and Men's.

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Regular Straight17 models

/ 20th Anniversary Collection / Slub Denim Indigo Jeans 1943XX WWII Straight Leg28–4028–3812.25–1311.75–14 14203840529–4030.25–40.2510.75–11.7510.5–12.5 14449817829–4030.25–40.2511–1210.75–12.75 14449832929–4030.75–4111.5–12.510.25–12.5 144498458 Work Denim30–3632.25–3911.5–12.513–14.25 150882513 Baker Denim30–3631.5–3711.75–12.512.25–13.5 16931518629–4030.25–40.2510.75–11.7510.5–12.5 1943XX WWII 15th Anniversary Model Jeans30–4030–4012–13.2512–14.8 66 Black 15oz Rinsed Selvedge Denim30–4030.5–39.511–11.511.25–13.4 BO-43XX-DE 43XX WWⅡ Denim Natural Indigo Dye 15th Anniversary29–4030.75–40.2511.5–13.511–13.5 BO-BAKER-26 US Army Baker Cotton Linen DenimS–XL33–37.7514.25–15.2513–14.25 BO-PPT-26-BK Painter Denim Black30–3632.25–3911.5–1312.5–13.75 BO-PPT-26-ND Painter Denim Indigo30–3632.25–3911.5–1312.5–13.75 Japanese Selvedge Black Jeans '66 Straight Lightly-Tapered Leg Black28–4027.5–3911–1210.75–14.25 Japanese Selvedge Indigo Jeans — XX Classic Straight Leg28–4028.5–39.510.75–1211.25–14.25 Painter Pants 15oz Black Denim29–3830–3912.25–1313.5–15.5 XX 15oz Indigo Selvedge Denim Jeans Straight29–3830–3810.75–11.511.75–13.75

Regular Tapered4 models

/ 20th Anniversary Collection / Slub Denim Indigo Jeans 66 Slightly-Tapered Straight Leg28–4027.5–3911.25–12.2510.5–13.75 B-11B Indigo Denim Rodeo Jeans28–3827.5–37.513.5–14.2511.75–14 Japanese Selvedge Indigo Jeans - ’6628–4028.5–3911–1210.75–14 Japanese Selvedge Indigo Jeans — Z Straight Tapered28–4028–4011.25–12.511.5–14.5

Relaxed Tapered2 models

66 15oz Black Selvedge Denim Jeans28–3829.5–3810.75–11.511.5–13.75 66 15oz Indigo Selvedge Denim Jeans Relaxed Tapered28–3829.5–3910.75–11.7510.75–13.5

Relaxed Wide2 models

Japanese Indigo Denim Wide Leg Work Pants28–4029–4011.25–12.513–15.75 Japanese Selvedge Indigo Jeans — 34 Wide Leg (Self Edge Exclusive)28–4029–40.512.25–13.2512–15

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